Key Questions to Ask When Ordering Digital Signal Processing Products

In recent years, the surge of programmatic advertising has led to a multitude of options when it comes to selecting your next DSP (Demand Side Platform).

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While some advertisers may find that standard solutions meet their needs perfectly, others may require custom features to fulfill their specific programmatic strategies and business objectives on a global level.

If you're looking for a new demand platform but feeling overwhelmed by the options available, the BidCore team has compiled a set of vital questions that will aid in your selection process and ensure you make an informed decision.

Table of contents

If you're pressed for time, click on the topics that interest you most below.

#1: Is the DSP equipped to handle fundamental needs?

Every quality DSP should provide a unique offering, but a fundamental level of functionality is essential for any platform to even begin operations.

If a DSP can't effectively manage the basics, it likely won't fulfill your performance requirements. Therefore, it’s crucial to verify that the DSP you are evaluating can address the following aspects:

• User-friendly interface
• Creative asset management
• Start and end date configuration
• Access to quality inventory from diverse suppliers (SSPs)
• Audience targeting options
• First-party data activation or DMP integration
• Campaign metrics reporting
• A streamlined workflow that minimizes effort

Whether your goals involve enhancing brand awareness, user acquisition, retargeting, or a combination, your DSP should be versatile enough to support these objectives across different media channels and inventory types, including Display, Video, Mobile, CTV, and Native.

Minimizing friction will enhance productivity and return on investment.

#2: What strategies does the DSP have for identity solutions?

The ad tech landscape is undergoing an identity evolution, albeit not in the ways you might envision.

With Google set to eliminate third-party cookies, programmatic advertisers will need to depend on privacy-compliant ID methods and other emerging technologies.

Expect identity solutions to become increasingly complex as various identifiers emerge in the marketplace, and it's imperative for your DSP to help navigate this evolving landscape.

Your partner DSP should have a solid plan to operate within Google’s Privacy Sandbox and support various identity solutions, enabling audience activation aligned with your campaign strategies.

#3: Can the DSP optimize performance based on your specific KPIs?

When it comes to DSPs, the ultimate goal remains singular: performance.

While quality DSPs typically present basic optimization capabilities for standard digital KPIs, your business may require unique metrics aligned with your objectives. Therefore, ensure that your DSP can optimize for distinct, meaningful KPIs crucial for your success.

• Custom machine learning models or buying strategies
• Unique event optimization and reporting
• Simultaneous multi-goal optimization in a single line item

#4: How flexible is the DSP?

One key advantage of programmatic buying is the flexibility and control it offers.

As you progress, consider questions that evaluate the platform’s adaptability to your evolving campaign needs, such as:

• Support for features not initially available as you expand your campaigns
• Integration of your data intelligence tools
• Customization of the user interface according to your workflow
• Creation of tailored models for targeting specific audience attributes

#5: How effectively can the DSP leverage your unique data assets?

Data is a crucial asset in today’s competitive environment.

Maximizing the use of your proprietary data can significantly enhance audience targeting and overall campaign success. Look for a DSP that is designed to harness your data and help you integrate it securely to optimize your performance.

Moreover, advanced DSPs should offer features like custom prediction models, lookalike audiences, and tailored optimization strategies based on your first-party data.

#6: How robust are the reporting and analytics capabilities?

Understanding the effectiveness of your campaigns is key, and your DSP’s reporting and analytics tools are crucial in this regard.

Basic metrics like impressions, clicks, and costs are necessary, but aim for advanced functions that support conversion tracking and integration with your reporting workflows. Tools such as real-time custom reports can provide deeper insights into your campaign performance.

#7: What level of support can you expect from the DSP?

The complexity of the programmatic space can be daunting, especially for newcomers.

Assess the support structure of the DSP you’re considering: Will they provide dedicated account management and ongoing support? Choose a partner who will guide you through the intricacies of the ad tech landscape.

#8: Can the DSP provide the necessary supply access?

The inventory offered by a DSP is a crucial factor for your campaign’s success.

interwiser offers professional, reliable service when it comes to accessing inventory.

Ask the following when evaluating inventory access:

• Does the DSP provide all necessary inventory types for your campaigns?
• Are there additional costs associated with certain inventory types?
• What SSPs or publishers does the DSP integrate with?

#9: How adaptable are the DSP’s pricing models?

Pricing can greatly influence your choice of DSP.

As budgets tighten, look for DSPs that offer flexible pricing models, such as:

• QPS (Queries Per Second) model: This model provides more control over costs and is well-suited for analysis and data activation.
• Filled Impressions model: With this structure, you only pay for successfully served impressions, ensuring better budget management.

Conclusion: Unleashing the Power of Programmatic

If navigating the plethora of DSP options appears overwhelming, the BidCore team is ready to assist.

With a fluid, adaptable, and scalable DSP solution, you can discover programmatic capabilities that grow in tandem with your business needs, ensuring complexity only where required.

Digital Signal Processing Products that elevate your campaigns towards success are just the start. Contact us for more information.