A common question we hear is: What is lenticular printing used for? The answer is: Just about anything! With the exception of going around a curved surface, lenticular print can be used for just about anything that is traditionally created with standard paper printing. This means anything from business cards to giant murals can be lenticular. We produce and mail postcards by the millions. Plus, promotional items, posters, tickets, point of purchase displays, annual report covers, and so much more. If it can be printed, it can be printed with lenticular effects!
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No matter how cool a product may be (and lenticular printing is very cool!), there is still always the question of cost. And because lenticular printing is unique, premium looking, and stands out, the first question people often have is about price. It’s a fair question, and the short answer is that it’s almost always going to be more costly than simple printing on paper.
But the real answer to the question of cost is typically more one of value. A 6-pack of sodas costs more than one can, but you’re getting 6 times the amount of value for perhaps less than twice the price. Because the base material of lenticular printing is a specialized lens material, and because it requires more set up, the end product does cost more than paper. However, especially in higher quantities, the per-unit price can be close to comparable. And even at low quantities, the return on investment is phenomenal.
If you spend 50% more but get 6 times the response, that’s a cheap investment!
No matter how cool a product may be (and lenticular printing is very cool!), there is still always the question of cost. And because lenticular printing is unique, premium looking, and stands out, the first question people often have is about price. It’s certainly a fair question, and the short answer is that it’s almost always going to be more costly than simple printing on paper.
But the real answer to the question of cost is typically more one of value. A 6-pack of sodas costs more than one can, but you’re getting 6 times the amount of value for perhaps less than twice the price. Because the base material of lenticular printing is a specialized lens material, and because it requires more set up, the end product does cost more than paper. However, especially in higher quantities, the per-unit price can be close to comparable. And even at low quantities, the return on investment is phenomenal.
If you spend 50% more but get 6 times the response, that’s a cheap investment!
There are nearly endless effect names that people employ when talking about lenticular printing. Common names are morphs, flips, 3D, 4D, zooms, full motion, loop, color change, etc. But really, there are only two true effects—3D and animation. All the other names are mostly what you can do with an animation.
A morph is just an animation that shows a before and after image with incremental changes in-between. A zoom is just an animation where the image grows larger with each frame, and so appears to move toward the viewer.
The other base lenticular effect is 3D. This is an image that appears to have depth to it, no matter the angle from which it’s viewed. Unlike animations, this doesn’t require you to move the card (or yourself) to see the effect—it’s always there.
Whether you’re using the animation of a 3D effect, it’s all still called lenticular printing!
A lenticular that is indoors will last forever! Well, at least for decades. Forever is a long time. We’ve been around for 30 years, but we have lenticular samples here from the s that still look great. If you are creating a piece that is meant to be displayed outdoors, then the timeline is something short of forever. Extreme weather and direct sunlight might shorten its effective display time to about six months to one year. But if you’re lenticular is inside, it will last a lifetime.
Well, they can be just about as big as you can imagine. The largest single panels are now 4 feet wide and 8 feet tall. However, those can be tiled together to produce an even larger display. Those large panels are produced on a digital flatbed press. That is one of serval options we have to ensure that we have the right press for the right job. Our half-size litho press is great for pieces up to 12 x 19”. Our mid-size press can go as large as 18 x 26”. Finally, our largest litho press can print posters as large as 27 x 40”. Once the need surpasses that size, we move to the flatbed to go up 48 x 95”. Larger than that, we tile panels together. So, whether you’re looking for a lenticular print the size of a postage stamp, or the size of a bus, we’ve got you covered.
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Q & A
For lenticular stickers, it says five per set. Does this mean you get five stickers with a singular purchase for 4:99?
Anya asked on August 16,
yes
admin answered on August 17,
store manager
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