5 Reasons Why Your Business Needs Children Book Printing Manufacturer？

Cris Cawley is the CEO of Game Changer Publishing, the trusted leader in book publishing and book marketing for entrepreneurs.

If you want to learn more, please visit our website uprintingplus.

There are so many life-changing stories that are never told to the masses ... so much valuable advice, expertise and life-changing information that is never shared. These thoughts rattled around in my brain as I sat across the table, listening to some of the top business minds at a mastermind for high-performing entrepreneurs years ago. I could not escape the draw to help share with the world the unknown secrets that helped make each of those amazing entrepreneurs in that mastermind so successful in their businesses.

I recognized long ago in that single meeting that there was a void I needed to fill and often reminisce about how that "tiny idea" has now evolved into a successful publishing company that offers a path for thought leaders and experts to gain visibility with the masses and become an authoritative leader in their space.

It's important to know not just the "publishing how to," but also to understand how to leverage a best-selling book. If your sole focus and goal is to cash huge royalty checks from book sales alone, then the odds are not in your favor.

Publishing a book is one of the fastest and easiest ways to establish instant authority and credibility in any industry while creating a strong desire for and trust in your products and services, both online and offline. The real money from a book is made when the author drives the reader from the book to their back-end offer or business, whether that is coaching, consulting, software or a high-ticket offer.

Look at the book as your vehicle to more authority and credibility and even more importantly, as a way to positively impact the world. Every entrepreneur and business executive in today's marketplace can benefit from a best-selling published book as a tool to leverage and market themselves and their products and services.

The power of the written word can never be underestimated, especially in a world where thought leadership and personal brand play an enormous role in establishing credibility. For business leaders and entrepreneurs, publishing a book isn't just about sharing a story or imparting knowledge. It's a strategic move, a tool to cement your authority in your industry, and a means to establish rapport with your audience on a deeper level.

Writing a book with a clear business goal also requires a strategic approach. For entrepreneurs, it's essential to decide on the primary purpose of the book. Is it to educate potential customers about your product? Or is it to position yourself as a thought leader? Understanding this upfront will help you determine the tone, content and style of the book. A how-to guide would be very different from an inspirational memoir or a deep-dive book on an industry-specific topic.

Tips For Marketing A Book Pre- And Post-Publication

1. Identify your target audience: Before even penning the first word, know who you're writing for. A well-defined audience will help shape the content.

2. Leverage existing platforms: Use your company's website, affiliate partners, newsletters and social media to generate buzz. Offer snippets, behind-the-scenes glimpses or free chapters to hook readers.

If you are looking for more details, kindly visit Children Book Printing Manufacturer.

3. Engage with influencers: Collaborate with industry influencers for endorsements or forewords. Their audience and influence can become yours.

4. Host webinars and virtual events: Engage directly with your audience by hosting webinars, virtual events or live sessions on social media and podcasts related to your book's content. This not only promotes the book but also positions you as a subject matter expert.

5. Attend industry conferences: Speaking at conferences, on podcasts or at seminars increases visibility and offers networking opportunities to discuss your book.

6. Offer limited-time discounts or bundles: A promotional price or bundling the book with other products can incentivize purchases.

Common Mistakes Authors Make (And How To Avoid Them)

1. Writing for ego, not audience: It's easy to write a self-praising narrative, but that's not what readers seek. Focus on providing value to your readers rather than just showcasing achievements.

2. Overlooking professional editing: No matter how good a writer one is, professional editing is crucial. A professional editor can help ensure clarity and coherence and correct any oversights.

3. Neglecting design and formatting: A book's design, including its cover and layout, plays a vital role in attracting readers. Investing in a good designer can make all the difference.

4. Weak marketing strategy: Assuming the book will sell itself post-publication is a grave mistake. Continuous marketing and promotions after the initial launch are vital for long-term sustainability.

In summary, publishing a book will demand a strategic plan, the right publishing and marketing team and precise launch execution to advance your business objectives. Nonetheless, the outcome can be immensely rewarding for both business leaders and entrepreneurs.

Want more information on Photo Book Printing China? Feel free to contact us.

Children's Books must be designed to capture and hold the attention of a child. Unlike traditional books, books for children have minimal text and rely on colorful pictures and illustrations to guide the story and encourage imagination.

Equally important is the physical construction of the book - it must be hard-wearing to withstand heavy use and rough handling.

As a book printer, I wanted to pass along five things to consider when you are planning to produce a professionally-printed book for children.

1) The Cover

Children's books are generally made with a durable hard cover that is printed in full color. The thick, hard cover extends the life of the book and protects it against the rigors of frequent handling.

Vibrant full-color is the most desirable choice for the cover of a child's book because it attracts and maintains attention. Also, the cover is often laminated with either a high-gloss, matte or soft-touch finish. This laminate coating helps protect the book against spill, stains, and scuffs.

2) Interior Pages

Like the cover, the interior pages of a kid's book should be printed in full color. Some book printers only offer the option of black and white interior pages, so make sure you find a printer that offers full-color printing. Let's face it, a picture book in black and white just won't have the same allure (or marketability) as one printed in full color. The thickness and sheen of the pages will also affect the quality of your finished book, so be sure to discuss these options with your printer in advance.

Also, when writing for children, the page count is intentionally kept low because of a child's short attention span and the need for a simple story. So make sure the printer you choose can bind hardcover books with a relatively small number of pages - some can't.

3) Artwork

As mentioned earlier, the use of full color is crucial when writing a book for kids. Using colorful pictures and illustrations as focal points will convey more meaning than text to a young child, especially if they are not yet able to read. This is why many children's books are designed using large pictures and illustrations to convey the distinct elements of the story.

Many children's book authors possess the ability to create expert artwork themselves. But if your drawing skills are lacking, find a graphic artist who can professionally illustrate your book. Don't let poor illustrations hinder an otherwise enchanting story.

4) Size and Orientation

Determining the physical size of your children's book is something you should research during the early stages of design. There will likely be certain sizes that will be more prevalent and more economical to produce than others. For example, 8.5" x 8.5", 8.5" x 11" and 11" x 8.5" are popular sizes. It is not recommended that a book for young children be created in a small size. A medium or large book is much easier for young eyes to survey and for small hands to manipulate.

Another consideration is whether the orientation of the book should be portrait, landscape, or square. Portrait mode refers to a book with a height greater than its width and the spine of the book runs along the greater dimension. Landscape mode refers to a book with a height shorter than its width and the spine runs along the shorter dimension. Of course, Square books have the exact same dimension for both width and height.

All three orientations are popular, but in my opinion Landscape mode is the orientation better suited for a young child's book. This is because it provides easier handling when the book is shared - such as when a parent sits with the child to read the book. However, not all printers can produce hard cover books in landscape mode.

5) Quantity to Order

Once a children's book is ready to be printed, determining how many books to order will depend largely on the book's intended purpose and target audience.

For example, a grade school teacher may wish to create a story book based on his/her school or community. In this instance, the book's distribution would be limited. So, the teacher will likely only need a relatively low number of books, not thousands of copies.

Even if a book is planned for a much wider audience - like a book to be distributed commercially - there are benefits to starting out with smaller production runs until the demand for the book becomes more apparent.

My general recommendation is to find a printer who can economically produce your custom hardcover book in smaller quantities - like 100 or 500. This will allow you to market your book and develop sales outlets without tying up too much money upfront. Then as sales climb, the book can be purchased in larger quantities to meet demand.

Formax can economically print your hardcover children's book using full-color throughout, with a durable laminated cover, in just about any popular size or orientation, and in production runs as low as 100 books.

So if you've authored a book, have your specifications finalized, and are ready to go to print, give Formax a call at 866-367-. Or, submit our easy quote request from by clicking here. As always, we look forward to assisting you!

Take care! Rick